Taika Waititi and Future get Western in cowboy-inspired campaign for Belvedere 10

SHAKING it up with a new campaign, luxury spirit brand Belvedere goes Western with three-minute long campaign starring Grammy-award winning artist Future and Academy Award winner Taika Waititi.

Cruising along dusty roads at sunset, the American rapper is seen with the new Belvedere 10, before going head-to-head with co-star and director Waititi, who unlock the bottle after an intricate handshake.

Speaking on his second video now for the brand, Waititi explained: “There is a fine line that allows humor and rebelliousness to exist within luxury. This campaign embodies a rare moment where this intersection meets. There is no doubt Belvedere is one of the coolest alcohol brands in the world.”

The new addition to the brand, retailing at £185, is encased in a brutalist style bottle that pays homage to the 10-step process of creating this vodka. The white hues mirror the liquid’s purity whilst the diamond-like chiseling pays homage to the Diamond Rye used to make it.

by Imogen Clark

Buy Belvedere 10 here

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