DRAWING on Pharrell Williams’s interest in the modern Dandy archetype, documentary-style photography and video follow an elegant figure through an urban reserve for Louis Vuitton‘s Pre-Fall 2026 Collection. The skateboarder’s fearlessness and exceptional skill have made a mark on not only the sport itself, but also Tyshawn Jones’s hometown, the city of New York.
Louis Vuitton Pre-Fall 2026 Campaign
Central Park serves as inspiration for the Pre Fall Collection, from its preppy detailing to bohemian uniforms and fine-tailored workwear in a vivid palette. The collection evokes a contrast, reflecting the characters who inhabit this liminal destination and the activities that shape how they dress.
Through the campaign, American skater Tyshawn Jones and others use the park’s architecture for real-life rituals: climbing boulders, crossing bridges, playing table tennis and chess, biking pathways, walking dogs, sailing toy boats, quietly observing, and meeting up with friends. They dress in casual yet smartly tailored pieces from menswear staples made light and rugged, suiting concepts transposed onto technical blouses, red jackets, linen shirts, boxer-length shorts, patchwork pairs of jeans, ribbed knits, and indigo denim.
Louis Vuitton Pre-Fall 2026 Campaign
Louis Vuitton Pre-Fall 2026 Campaign
The signature codes of the House, from the Monogram to the Damier, are subtly interpreted through sporty bags, including iconic shapes such as the Keepall, the Speedy, and the Shopper tote. Highlighted expressions include the Monogram Surplus and Surplus Patchwork, which showcase exceptional craftsmanship through intricate construction. These graphic treatments are further animated with summer-centric charms, such as a miniature ping-pong paddle, adding a playful seasonal accent.
by Chidozie Obasi