UNIQLO, the Japanese global apparel retailer has announced a new collaboration with the Tomas Maier brand. Set to release in the summer, the collection will be available in UNIQLO stores worldwide and online. The range will be a combination of the “time off” and “escape” philosophy of the Tomas Maier brand and the ideas UNIQLO’s LifeWear stands for such as simplicity, quality and longevity.
Group Senior Vice President of Fast Retailing and Head of Global Research and Design at UNIQLO, commented, “UNIQLO and the Tomas Maier brand share a long-held philosophy of including contemporary touches in casual clothes that are made from quality fabrics and are comfortable to wear.” As well as owning his own brand, Tomas Maier is the current Creative Director of Bottega Veneta.
Tomas Maier
According to Maier, “The concept of my brand is based on simple, yet sophisticated designs. Tomas Maier is all about clothes for time off – a way for people to enjoy a much-needed escape from some of the complexities of modern living. I am confident that we were able to incorporate UNIQLO’s remarkable technologies and expertise successfully into our collaboration line, which I hope can help people to relax and get away from the hustle and bustle of daily life.”
by Tom Halford