FOUNDED in 2021 by former fashion buyer and creative consultant Yasmin Sewell, Vyrao combines the worlds of fragrance and wellbeing, with a focus on scent’s connection to mood and energy.
And now, it’s expanded into body care with a small but perfectly formed line of Cream Scent for Hand & Neck; they’re moisturising fragrance creams designed for both skincare and scent layering with a buttery, ceramide-enhanced formula along with Vyrao’s neuroscents.
Yasmin says: “I’ve always wanted to create a new way of wearing perfume…I’ve always felt that the neck and hands are points of connection, places we return to throughout the day.”
Vyrao Body Care
Offering five scents in the form of Free 00, Witchy Woo, Ludatrix, I Am Verdant and The Sixth, each was developed in collaboration with International Flavours & Fragrances Inc.’s Science of Wellness Program, which researches the relationship between fragrance, emotion and wellbeing, and are housed in plastic-free tubes.
Vyrao Body Care: Witchy Woo and Ludatrix
Made with a vegan, cruelty-free and phthalate-free formula, the cream contains ceramides, mango seed butter, hyaluronic acid and vitamin E, ingredients chosen for their hydrating and skin-softening properties. It can be worn alone as a cream fragrance or layered underneath the brand’s eau de parfums.
by Felicity Carter
Cream Scent for Hand & Neck is priced at £49 for 75ml, and is available at Harvey Nichols London as well as online.