Zendaya becomes newest ambassador for Louis Vuitton

IT’S CERTAINLY Zendaya’s world and we are just living in it, and the multi-hyphenate has added Louis Vuitton ambassador to her ever-growing resume, as she fronts the latest campaign for the Capucines bag. 

The Euphoria star and fully fledged fashion force glows in a beachside campaign that mixes modernity with an element of 60s futuristic glamour.

Zendaya - Louis Vuitton Capucine

Zendaya - Louis Vuitton CapucineZendaya for Louis Vuitton. Photographed by Mert & Marcus.

Amidst the soft breeze of the Cote d’Azur, and against the backdrop of E-1027, the Roquebrune-Cap-Martin house designed by Eileen Gray, both the actress and capucine bag denote an aesthetic that is both minimalist and maximalist at the same time. The stripped back element of the clothing and little to no accessories truly highlighting Zendaya as the star, and the Capucines her beloved bag. 

Captured by the notorious duo Mert and Marcus, and styled by self-professed “image architect” Law Roach, the campaign is a wondrous introduction of one of the world’s most adored celebrities into the Louis Vuitton multiverse. 

by Ben Sanderson 

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