IN PARTNERSHIP with festival hosts, Strawberries & Creem, Hugo boast a new London live music series to celebrate the best of music, fashion, and youth culture in 2023.
S&C and Hugo have cultivated plans to co-host unique and exciting parties across London to bring together fans and communities. From intimate, private gigs with an exclusive guest list, to wild large club nights in iconic venues, ‘S&C presents Hugo Nights‘ will encourage the future of music whilst honouring
the cutting-edge demands of the younger generation.
Growing S&C’s dedicated reputation as tastemakers in the live black music scene, the lineups will
feature much-anticipated talent and artists who have succeeded in breaking into the industry on an international scale. By showcasing a wide range of fierce genres and acts from across the globe, these nights are on track to become an authentic event series that will remain credible and connected.
For a launch like no other, ‘Chapter One’ begins at a secret Central London venue on May 24, 2023, with a live headline performance from the Mercury-nominated British hip-hop artist Loyle Carner, as well as Keyrah, Chris Jammer and Paris Francis with a DJ set.
Fans will have the opportunity to apply for free tickets to each night by signing up on the S&C website.
Every ‘S&C presents Hugo Nights’ event will be assigned to a recent product launch from the new
Hugo collection, with ‘Chapter One’ revealing the HU-GO1ST sneaker, a desirable footwear statement that shares the brand’s individuality and self-expression style codex.
by Alicia Tomkinson