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PFW AW18: A.P.C.


CONSISTENCY – one thing which A.P.C.’s creative director, Jean Touitou, always masters. And for AW18, A.P.C. has an array of staple pieces that you will not get enough of.

A.P.C. Look 1

A.P.C. Look 3

The collection is rather masculine with muted dark colours of blacks, browns and navy being the main palette. Hints of colour came in from reds, oranges and burgundy and accents of white and light greys. Some pieces had bold hues with flowers of primary colours – red, yellow and blue – which stood out in contrast with the rest of the collection.

A.P.C. Look 23A.P.C. Look 22

None of the pieces were tight or figure-hugging, the style was rather manly, boxy and unflattering. Zigzag-striped vest jumpers were paired with shirt and skirt combos. Similar patterns were used on long-sleeved jumpers for men as well as checks and tartan. Rollerneck jumpers as the bottom layer to build and compliment outfit coupled with bomber/aviator/shearling jackets. No big thick cosy teddy-bear coats to be seen – mainly thin trench coats and blazers

A.P.C. Look 4

A.P.C. Look 16

The collection overall was smart and could be worn as day wear or dressed up into eveningwear with some brogues or loafers for men and sparkly accessories and heels for ladies. Bags were featured with some looks – same style of medium-sized weekend bag. Make up was minimal with skin being fresh and dewy with no imperfections and brows were kept natural too.

By Charlotte Neale

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