ALAÏA’S autumn-winter 2024 campaign transcends mere fashion to delve into intimacy and personal connection. Under the creative vision of Pieter Mulier, this latest campaign depicts a narrative of raw elegance and authentic moments captured through the lens of Tyrone Lebon.
The campaign features four cherished muses from Maison’s inner circle: Mona Tougaard, Vittoria Ceretti, Felice Nova Noordhoff, and Awar Odhiang.
Each model graces a distinct Parisian hotel room—Mona at Le Bristol, Felice at Hôtel Balzac, Vittoria at Hôtel Particulier, and Awar at L’Hotel. In these settings, the models are portrayed not as icons but as real, unretouched individuals preparing for private moments, soirees, or rendezvous.
Lebon’s photography strips away the gloss, presenting the models in their most natural and raw states. The campaign blurs the lines between reality and fantasy, creating an imminent space where garments and bodies interact in a candid embrace. The fashion pieces and the personal spaces meld seamlessly, capturing a profound connection between the clothes and the wearers.
Alaïa’s AW24 collection is not solely about fashion –but more or so the intimate dialogue between fabric and skin, a harmonious encounter where the essence of Alaïa shines through.
by Alia Campos