ALEXANDER McQueen by creative director Sarah Burton has presented its new Summer-Spring 2020 campaign. Shot by British photographer Jamie Hawkesworth, McQueen’s new campaign images feature models Vivien Solari, Felice Noordhoff, and Imaan Hammam.
Alexander McQueen SS20 Campaign Look
For the location of McQueen’s SS20 campaign Burton alongside photographer Jamie Hawkesworth and art directors in M/M Paris have chosen a remote and deserted seaside cabin, which perfectly fits in with the remarkably romantic sentiment of Burton’s collection. Cabin’s natural light and the seaside’s cool tones perfectly complement collection’s puff-sleeved ivory linen dresses and contrasting organza black beetled linen layered jackets.
Alexander McQueen SS20 Campaign Look
“Each look tells its own story. The connection between the clothes is the time it took to make them,” comments creative director Sarah Burton. “I was interested in clarity and paring things down, in the essence of garments – stripping back to the toile. I love the idea of people having the time to make things together, the time to meet and talk together, the time to reconnect with the world.”
Alexander McQueen SS20 Campaign Look
by Lexi Fadina
Take a look at the McQueen’s SS20 collection images and short campaign film here