Ami announces actor Wooshik Choi as its new global ambassador

COMING FROM South Korea, Wooshik Choi is one of the most popular and promising actors of his generation. If you are a fan of a good mystery thriller, you definitely remember him starring as one of the leading characters in the multi-awarded feature film Parasite, a role that cemented Choi as a breakthrough on the international scene – making him the perfect candidate to take on the role of Ami’s global ambassador. 

AMI has declared that this thrilling collaboration as an “outstanding opportunity to create together a series of special projects” that will further highlight the Maison’s long-lasting friendship with South Korea.

The brand’s founder and Creative Director, Alexandre Mattiussi, shared, “I am proud and delighted to welcome today our friend Wooshik Choi as AMI’s Global House Ambassador. He is an outstanding actor, with a large range and a unique capacity to bring life to a wide variety of characters.”

Commenting on the partnership, the actor said: “Becoming AMI’s Global House Ambassador is such a great honour: I am very thankful to have been given this incredible opportunity.”

by Zlata Kriukova