BRINGING some fashion to the world of football, London-based streetwear brand Aries has partnered with Arsenal Football Club on a special capsule dedicated to the ‘Arsenal Faithful’.
The limited-edition collection blends the club’s heritage with the unmistakable aesthetic of Aries, finding classic silhouettes and pieces reimagined through the lens of the north London behemoth.
Made up of 26-pieces that span tracksuits, graphic tees, shirts and denim sets, the unisex pieces come with bespoke graphics that illustrate the markers of its history – like 1886 (its founding year), Arsenal written in the brand’s typeface, and Hebert Chapman and Ken Friar immortalised across the threads.
Martin Ødegaard for Aries x Arsenal
Bukayo Saka for Aries x Arsenal
Speaking on the collaboration, Arsenal’s Marketing Director, Adam Gardiner said: “Our collaboration with Aries is a celebration of two brands, rooted in London culture coming together to create something unique for our supporters. This is another first where fashion meets Arsenal in a way that’s distinctive to our club. It’s been a pleasure to work together to craft a collection that puts our supporters and players at the heart of our creativity.”
Alessia Russo for Aries x Arsenal
ShyGirl for Aries x Arsenal
“Our collaboration with Arsenal is a natural expression of where we are based in north London, and the people and locations that inextricably and authentically link our two brands and communities,” added Aries’ co-founder, Sofia Prantera. “The campaign was inspired by the shared experience of supporters and community; one that unites us despite our different creeds, beliefs, backgrounds, traditions, and the almost spiritual role football can play in uniting supporters in a shared emotional experience.”
Kaya Scodelario for Aries x Arsenal
Ghetts for Aries x Arsenal
Captured by Clare Shilland, the campaign brings Arsenal’s finest, from men’s captain Martin Ødegaard to everyone’s favourite Bukayo Saka, to the hailed female champions, Beth Mead and Alessia Russo. Alongside the players, the images also star well-known fans like actress Kaya Scodelario to musicians ShyGirl, Knucks and Lava La Rue.
by Imogen Clark
The Arsenal x Aries collaboration will be available in Aries’ Flagship store in London, ariesarise.com, Arsenal club stores and Arsenal Direct, Selfridges London and selected global retailers.