Bang & Olufsen announces Charles Leclerc as its new brand ambassador

BANG & OLUFSEN, the acclaimed Danish audio technology brand, has just announced Charles Leclerc as its newest Global Brand Ambassador, ushering in an exciting chapter for the company.

Despite Leclerc being known as one of the most talented F1 drivers of our times, the Monégasque driver spends his free time exploring his other hobbies, including, most notably, music.  Whether playing the piano or composing and recording his own music, Leclerc’s connection to sound plays an important part in his personal and professional life.

Charles Leclerc for Bang & Olufsen

“My professional life is all about precision and performance, and sound plays an important part in that. The cars I am driving are engineering marvels, and the sounds the produce inform me of the split-second decisions I need to take. This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life. When I listen to music, I want a clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist,” explains Leclerc.

Now, joining forces with Bang & Olufsen, Leclerc will help to produce campaigns and events and release a limited-edition product created by the Danish brand.

Charles Leclerc for Bang & Olufsen

Striving for acoustic innovation and unparalleled craftsmanship, Bang & Olufsen’s CEO Kristian Teär shares Leclerc’s excitement: “We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that get us closer to the artists we love. We can’t think of a better partner to help us evolve and create a community around beautiful sound.”

by Sophie Richardson

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