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Big Hair, Do Care – The Big Set by Sam McKnight


BIG HAIR is back and if you want to recreate the ultimate ’90s blowout, hair maestro Sam McKnight is here to help with The Big Set.

Crafted to create the season’s standout looks, the set includes a gold hood dryer and 18 Velcro rollers in three sizes, to give max volume and versatility, not to mention vavavoom, bold, bombshell looks that nod to the ’90s – think Cindy Crawford and Claudia Schiffer. 

Backstage at 16Arlington SS25. Hair by Sam McKnight

From backstage, cue the 16 Arlington SS25 show, to front-page editorials, Sam’s signature looks were built on roller sets that created fullness and drama, capturing the essence of a decade that celebrated big hair and big personalities.

Backstage at 16Arlington SS25. Hair by Sam McKnight

As Sam says, “Velcro rollers have been a staple since the ‘80s – they’re foolproof for getting that runway lift at the roots and a soft, touchable texture. The hood dryer locks in your set, brining that vintage glamour to life.”

The Big Set by Sam McKnight

How to achieve the look:

  • Mist dry hair with Modern Hairspray for hold and heat protection, then roll each section from ends to roots. Remember larger rollers lift hair at the crown, adding that supermodel height, while medium rollers create luscious body through the sides and back.
  • Attach the hood to a hairdryer set to warm for 15-20 minutes.
  • Allow hair to cool, remove rollers, and gently brush out for a smooth, high-volume finish.
  • Finish with a final mist of Modern Hairspray for long-lasting, soft, glossy hold.

by Felicity Carter

Shop Hair By Sam McKnight The Big Set or The Big Set + Modern Hairspray at sammcknight.com

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