THE Brioni SS22 campaign introduces Jude Law and Raff Law as ambassadors of the fashion house. The campaign was shot by Craig McDean in London and presents the Laws in the perfect light for their first collaboration as a model duo.
Brioni Spring/Summer 2022 advertising campaign. Photograph: Craig McDean
The campaign shows the pair in stills as well as video while documenting their interactions, their talent, and their authentic spirit.
The natural connection between the father-son duo becomes the focus of the creative project. In the shots, the Laws are wearing elegant black leather shoes, black fitted trousers, and different casual yet chic shirts and blazers.
Brioni Spring/Summer 2022 advertising campaign. Photograph: Craig McDean
The pair is dressed in key pieces of Brioni’s Spring/Summer 2022 collection and reimaging Roman dressing as they present the versatility of the quality tailored clothing by the Italian menswear brand.
Jude Law said about the campaign: “Working with Brioni on this campaign, we had the chance to explore both artistic forms.”
by Julie Heinisch