Burberry continues its love story with London in SS25 campaign

CONTINUING the ‘It’s Always Burberry Weather’ campaign series, the British brand unveils its spring-summer 2025 version with a star-studded cast of A-list actors.

Kate Winslet for It’s Always Burberry Weather: London in Love

Taking centre stage is none other than Academy Award-winning Kate Winslet who is accompanied by Richard E. Grant, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Aimee Lou Wood, Chen Kun and Son Sukku. Accompanying these silver screen masters are powerhouse models David Gandy, Liu Wen and of course, Naomi Campbell.

Richard E. Grant for It’s Always Burberry Weather: London in Love

Liu Wen for It’s Always Burberry Weather: London in Love

Jodie Turner-Smith and Nicholas Hoult for It’s Always Burberry Weather: London in Love

Explaining the next chapter, Daniel Lee, Burberry’s Chief Creative Officer says: “A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism and, of course, the unpredictability of our great British weather”.

Alongside the images, there are also seven films that will be released that are inspired by the late 90s and early noughties, taking notes from the famous British rom coms that bring to light the beauty of the romance between Londoners – think, The Holiday, Notting Hill and Four Weddings and a Funeral.

Aimee Lou Wood and Micheal Ward for It’s Always Burberry Weather: London in Love

Naomi Campbell for It’s Always Burberry Weather: London in Love

Naturally, Burberry’s trademark trench coat is at the core of the campaign’s styling, with the piece also being reimagined in summer versions to accompany the drier, albeit only slightly, weather. Heritage meets contemporary, and romance meets humour – and all flourish into perfect relationships in the Burberry world for SS25.

by Imogen Clark