BURBERRY are addressing further ways of promoting sustainable thinking through the launch of two new initiatives – each set up to combat the fashion industries longstanding dilemma with the subject.
The ReBurberry Edit, a curation of 26 styles from the brand’s SS20 collection, aims to shed light on how the house is incorporating sustainable material science into a selection their latest products. Pieces include classic Burberry Trench Coats, updated with press studs and in Vintage check. As well as other ready to wear garments and accessories all crafted using recycled nylon – made from regenerated fishing nets, fabric scraps and industrial plastic. Kickstarting something that will hopefully follow suit into much more of what the luxury fashion house produces.
Looks from the ReBurberry Edit
Coinciding with the release of’ the ReBurberry edit, the brand have also set up another project – initiating a global roll-out of sustainable product labelling. The all new pistachio-coloured labels will provide information to customers, that the brand is calling “positive attributes”.
Said attributes are set to include, “the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities”, as well as other social initiatives associated with payment of workers and company orchestrated well-being programmes. As of yet, two thirds of Burberry products currently bear more than one of there multiple positive attribute.
Looks from the ReBurberry Edit
It seems the house is using this time of turmoil to really reflect on how they can be more transparent and honest about what goes into each garment. A hopeful start, which we can only hope will continue to be adopted by other luxury brands in the near future.
by Augustine Hammond