BURBERRY presents the High Summer 2026 campaign: a film and portfolio of images capturing life at the lido – celebrating Britain’s culture of open-air pools that come alive with families, friends and neighbours every summer. British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye, and Sacha Quenby, as well as a cast of synchronised swimmers and divers.
Burberry 2026 High Summer Campaign
‘A lido holds a particular kind of nostalgia for the British,’ says Daniel Lee, Burberry’s Chief Creative Officer. ‘The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water with friends.’
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun.
Burberry 2026 High Summer Campaign
The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine, purple and cornflower blue. The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.
Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.
Burberry 2026 High Summer Campaign
Burberry 2026 High Summer Campaign
For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink. In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry. Check slides and Pavilion sandals are made for the beach.
by Chidozie Obasi