BYREDO has introduced Future Memories, a new Eau de Parfum created by perfumer Quentin Bisch, and it’s all about exploring the relationship between scent and memory.
Vanilla sits at the heart of the fragrance, joined by galbanum essence, blackcurrant accord and aldehydes, before orris butter, labdanum, orange blossom and white vanilla accord come through. A base of vanilla liquor accord, Madagascar vanilla COâ‚‚, Ambrofix and musks completes the composition. As Bisch says, “Future Memories is about the scent you wear today becoming the memory others keep of you.”
Left: Byredo Future Memories | Right: Louis Baines and Marina Ontanaya
The campaign, photographed by French photographer and director Arnaud Lajeunie, was shot in Cape Town and stars real-life married couple Marina Ontanaya and Louis Baines, alongside a series of floral still lifes that echo the fragrance’s central theme.
by Felicity Carter
Future Memories is now available in 50ml and 100ml bottles from BYREDO stores worldwide, byredo.com and selected international retailers.