LAUNCHING today, womenswear brand Camilla and Marc, has released their fifth Ovaries. Talk About Them. campaign.
A brief history of the brand: Camilla and Marc, was founded over 20 years ago by brother and sister duo. Tragically, they lost their mother to Ovarian cancer at ages 11 and 13. But with Camilla and Marc, they have been creating change. With their Ovaries Talk About Them. Campaign they have been raising funding for medical research.
Camilla and Marc Ovaries. Talk About Them. campaign
Entering the sixth year of this campaign, they have set a single goal: helping the world’s first DNA test for early detection for ovarian cancer to reach clinical trails by 2026. This research initiative is lead by Professor Caroline Ford at the University of New South Wales and her all-female team at the UNSW Gynaecological Cancer Research Group.
If they are successful, they will change the lives of women across the global, making the earlier and hardest to detect stages of ovarian cancer significantly easier to spot.
Bianca Balti for Camilla and Marc Ovaries. Talk About Them. campaign
This August, the collection will be fronted by advocate Bianca Balti. Balti is an internationally renowned Italian model, who was known for being face of Dolce & Gabbana for over 10 years. She revealed she had a stage III C ovarian cancer diagnosis in 2024; which came after a preventive double mastectomy in 2022.
Since her diagnosis, Balti has been sharing her story through social media with joy and vulnerability. She has shared experiences with cancer and appearing proudly without a wig on red-carpets and magazine covers.
Camilla and Marc Ovaries. Talk About Them. campaign
The collection focuses on various simple, but bold, slogan tees with various catchy and direct phrases across them, all focusing on Ovaries, aiming to create a conversation and get peoples attention to the real issues at hand.
By Ellis Dowle
The collection is available online from the CAMILLA AND MARC website from the 25 August.