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Cartier announces Sofia Coppola as “friend” of the brand


THE greatest gift of life is friendship –  but it’s easy to find a close second in the form of a glistening  present, fresh from Cartier’s new collection. However for Sofia Coppola, the two come perfectly packaged together as the award-winning film director, actress and style inspiration has just bagged her latest role as “friend” to Cartier.

Sofia Coppola for Cartier

Sofia Coppola for Cartier

The American beauty, best know for her work as a director in Lost in Translation (2003) and Marie Antoinette (2006) has long been a fan of Cartier, and gushes: “I have always loved Cartier, it represents the height of beauty, heritage, craftsmanship and history.”

Appearing in a series of portraits for the brand the Hollywood sweetheart is photographed in the well-recognised Clé de Cartier watch, now launched in a Steel Model. The brand prides itself on its style, creativity and distinctive vision and voice, a lot of which they see in Coppola.

 

Cle De Cartier WatchThe Clé de Cartier Watch

 

Not only is Cartier the epitome of luxury, it is also incredibly versatile through its mixtures of pieces for day and evening, something their new brand ambassador knows a lot about. Coppola’s own personal and rather impressive collection of Cartier includes her wedding ring, bracelets such as the Menotte, the Nouvelle Vague, the Trinity and Love, a mini tank watch and a panther ring from her husband.

by Annabelle Hursey

View the collection for yourself online.

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