THE Casablanca Autumn/ Winter 2025 collection is inspired by everyday life in Japan.
The country has been carefully observed and experienced by founder and Creative Director Charaf Tajer over two decades, and a respectful exploration of its traditions, cultures, and modern rituals merges with Casablanca brand codes in a collection that pays homage to the spirit and iconography of Japan.
Casablanca AW25 Campaign
Casablanca AW25 Campaign
Shot throughout Tokyo by Theo Liu, known for his reality-bending editorials and covers, the AW25 campaign captures random, real moments: sitting down for a meal in a traditional family home with tatami mats on the floor; a girl in an embellished skirt, exploring her adolescent identity, surrounded by the kawaii elements of her childhood; a smartly dressed young professional catching a taxi after work in Shinjuku, skyscrapers gleaming behind him; snapshots from a night out in Harajuku, including scenes from a ‘love hotel’.
Casablanca AW25 Campaign
Casablanca AW25 Campaign
The idea of obsession and the way this is experienced in Japanese culture is also explored: anything can be studied, collected, pursued, and mastered – sometimes to a point in which it is fetishised. The Fall campaign draws on these elements, highlighting the urban underbelly of Tokyo, its sometimes unexpected beauty, and the complexity of human relationships.
by Chidozie Obasi