Chanel expands 31 Le Rouge with 12 new matte shades

WITH LIBERATION at the centre of all things Chanel, the French House is expanding its hailed 31 Le Rouge collection with 12 new matte shades.

New matte shades in 31 Le Rouge

Launched last year as an ode to a century since Gabrielle Chanel’s debut lipstick in 1924, what was once considered a ‘symbol of elegance’ is now an inherent necessity for all women. Embodying a power to release an attitude and establish a look dependent on your mood, the beauty side of the brand brings a new dialogue to make-up as it links itself with the fashion.

First launching with 12 shades with a satin finish, the next chapter evolves with matte and luminous colours all linking to the palette of the ateliers. Bringing a new flair to the bullet shape there will be a woven fabric motif with Chanel embossed on the side.

Comprised of a formula that is both hydrating and long-lasting, the oil from a gardenia enriches the solution to ensure lips are plump and smooth throughout your wear.

by Imogen Clark

Purchase 31 Le Rouge here