TO CELEBRATE the launch of the new Chance perfume – Eau Splendide – Chanel opens its Chance Street Pop-Up in Shoreditch, east London. The Chance Street Pop-Up is an immersive and interactive space which gives you the opportunity to “Take a Chance” in real life.
To coincide with the Chance Street Pop-Up, Chanel will debut a film, The Hall Of Mirrors directed by Jean-Pierre Jeunet, which explores the “fairground adventure” of the four Chance girls.
The face of Eau Splendide, Belgian singer-songwriter and actress, Angèle, appears in film as she “ventures into an intriguing new attraction at the fairground: the hall of mirrors, where she attempts to seize her chance in a kaleidoscope of lights and illusions”.
The Chanel Chance Street Pop Up
Scenes from the film are replicated in the pop-up so you have your own chance to experience the hall of mirrors for yourself. The outside of the immersive Chance Street space is emblazoned with a unique pop art-inspired mural shot through with the purple hues and inspired by the of Eau Splendide.
The Chance Street mural is also inspired by the carefree and exuberant nature expressed in The Hall Of Mirrors as well as the street art and creative scene of its east London location – just at the top of Brick Lane.
You can drop in to enjoy the immersive Chance Street space during its opening times – there is no need to book. There is also a plethora of “engaging and unexpected” games you can try your luck at, while discovering the complete Chance line as well as the new fragrance.
The Chance Street space has a fragrance discovery bar where you can experience and discover the whole Chance universe of Chance, Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive as well as the new Chance Eau Splendide.
On some days, guests will be offered complimentary yummy candy floss inspired by the new fragrance. As well as all this, Chanel is offering more services at the pop up.
Chance Beauty Service: 1.15 HR – £60
Book a consultation with a make-up artist to create a personalised make-up look – inspired by the Chance perfumes – whether it’s a Magnetic Look with purple energy, an Audacious Look with golden hues, a Fresh Look of vibrant corals, a Delicate Look consisting of soft pinks and a Bright Look of warm peach tones.
Chance Street Soirée: 1.5 HRS – £60
An evening event takes place in the space on Thursday, May 1 from 6.30pm – 8.30pm where you can explore and discover the Chance fragrances while being entertained by a live DJ and enjoying cocktails and canapés. You need a ticket for this.
A booking fee is redeemable against product at the pop-up and includes an elevated goodie bag.
by Caroline Simpson
The Chanel Chance pop-up is at The Dream Factory, 4 Chance Street, London E1 6JT
Open from 25 April until 5 May 2025: Monday – Saturday: 10:00am – 6:00pm and Sunday: 11:00am – 5:00pm