Chanel reinvents the Toi et Moi ring in new Coco Crush, The Encounters campaign

THE signature quilted motif of Chanel’s Coco Crush has been synonymous with impeccable heritage jewellery since it was first adopted by Gabrielle Chanel from the equestrian world in 1955.

Today, the emblematic design – available in hand-polished beige gold, white gold or yellow gold, with or without diamonds – has been reimagined through dazzling new styles of the French fashion house’s Toi et Moi ring.

Chanel Coco Crush The Encounters

Chanel Coco Crush The Encounters

Chanel Coco Crush, The Encounters

Maintaining its iconic C-shape profile, instead of the classic single ring set with two stones, the new design features two delicately engraved intertwining lines.

Chanel Coco Crush The Encounters

Chanel Coco Crush, The Encounters

The small Coco Crush Toi et Moi rings are available in beige gold and white gold with beige gold, each set with two diamonds, while a larger style comes set with eight diamonds in white gold and beige gold.

Chanel Coco Crush The Encounters

Chanel Coco Crush The Encounters

Chanel Coco Crush The Encounters

Chanel Coco Crush, The Encounters

Unveiled in a glittering campaign starring actress Alma Jodorowsky and actor Djebril Zonga, these new additions to the Coco Crush line are certain to be just as beloved as their iconic predecessors, representing strength, craftsmanship and above all, love.

by Joshua Hendren