SET IN the south of France, Chloé’s Autumn/ Winter 2025 campaign is an ode to the modern bohemian woman.
The images, captured by David Sims, present Grace Hartzel in a mystified sense of intimacy and sensuality. Hartzel, the American fashion model from Indiana, was discovered at age 15 in a cheesecake factory with her family before rising to fame. Here, she is shown in fur coats, appliqué lace bras and draping fabric as the ultimate Chloé girl.
Chloé AW25 Campaign
Chloé AW25 Campaign
The untamed spirit of Chloé is placed in the setting of a Belle Epoque Villa – reminiscent of the legendary Villa Nellcote, which was rented by the Rolling Stones and became a centre of bohemian culture.
The flourishing gardens and ornate decorations of the home look beautiful alongside the architecture of the home, with the bright large windows of the house, allowing sunlight to pour through the windows and shine onto the skin between lace and linen.
Chloé AW25 Campaign
The free spirited femininity and effortlessness of Hartzel under the keen eye of Sims provokes a cinematic tension of escapism and hedonism. This is what that the era of 1970s rock and roll was all about and the founder, Gaby Aghion intended for the women of Chloé relish in – even today.
by Ellis Dowle