Chloé launch AW14 ad campaign

It’s everyone’s favourite fashion fairy-tale, a “sisters are doing it for themselves” road trip in the seminal spirit of Thelma and Louise, so now it’s everyone’s time to embrace it, turned out in Chloé’s recent AW14 collection of course. The brand’s newest campaign, rather cinematically cemented by photography power couple Inez and Vinoodh, sees captivating star models Sasha Pivovarova and Anreea Diaconu going cross-country in a fashionably free spirited travelogue through the wilderness, inspired by traits such as “wild cats”, “togetherness” and “mystery”.






Embodying the fearlessness of the AW season, the girls become heroines in their own right, grasping an adventure that Chloé’s creative director Clare Waight Keller describes as “two girls escaping, moving forward. There’s a real beauty in the idea of chasing something hopeful”. With that hopeful core at its centre, Glass hopes that like us, you’ll be following the engrossing narrative at Chloé this season, hopefully by taking the time to appreciate those wonderfully trans-seasonal coats and getting bowled over by all that lovely buff.

by Liam Feltham

Images courtesy of Chloé