CALLING ALL fans of Chloé, this house is back doing what it does best for its autumn-winter collection, and that’s French girl ethereal, fall edition.
Spearheaded by Creative Director Chemena Kamali, the Central Saint Martins alumni (she was a student of Professor Louise Wilson no-less), this German design has had a long tenure at Chloé, starting as part of Phoebe Philo’s team, followed by Design Director to Clare Waight Keller, before holding the position of Women’s Ready to Wear Design Director for Anthony Vaccarello at Saint Laurent.
Last year, she returned to the House and was appointed as the Creative Director of Chloé – so it’s safe to say she knows the iterations and evolutions of the house’s recent history.
Unveiling the new AW24 campaign today, it showcases Kamali’s debut runway collection for the Maison. The intense, intimate and cinematic portraits photographed by David Sims present the Chloé woman as an icon in the new vestiaire of the Maison established by Kamali – and expect all the good stuff – signature flou, lace, capes, tailoring and denim highlighted with bold Chloé accessories.
Kamali says of the campaign, “With these images I wanted to capture a cinematic intimacy. The Chloé woman is at the center, her aura, her direct gaze, and personality draw you into an eternal Chloé moment.”
Of course, they’ve employed women of the moment to present the collection, cue models Kaia Gerber, Rianne Van Rompaey, Yar Aguer, Rosalieke Fuchs and Diane Chiu, that as the brand says, embody the essence of the Chloé woman, eternally authentic and self-assured.
by Felicity Carter
The Chloé Winter 2024 collection will be available in Chloé boutiques and on Chloe.com from August 30th, 2024.