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Contemporary hiking brand Diemme showcases SS25 campaign


ITALIAN BRAND Diemme is known and loved for its take on heritage hiking boots that have been crafted in its home region of the Dolomite mountains for centuries, and whether you’re heading to the mountains or the streets, the brand offers funk in the chunk.

Fresh for SS25 the brand introduces elevated hiking sneakers, adaptable sandals, and reimagined archival shoes that are all refined with a modern perspective, a classic approach from Diemme.

Diemme SS25

Diemme SS25

Signature summer styles include standout pieces like the Maggiore and Duna Sandals, that sit alongside the bestsellers, cue the Roccia Basso, Cornaro, Grappa Hiker, and Movida. This season the collection is divided into mini themes by colour and design, forming an overall line that balances familiarity and newness.

The colour palette draws inspiration from summer’s landscapes, with a mix of vivid tones and soft contrasts, complete with vibrant greens and earthy tones of nature. As the brand says, “Every Diemme pair reflects our commitment to quality and innovation, each handcrafted in Italy from premium materials for durability and resilience.”

Diemme SS25

Diemme SS25

Diemme SS25

Diemme is also notorious for its cool campaigns that are brought to life by its Diemme Photo Club, and for SS25 the brand has joined forces with emerging photographers Bob Jugger and Nynne Henriksen, whose unique aesthetics bring an intimate perspective to the campaign.

Captured through diverse lenses, the campaign—like the footwear—is both a nod to tradition and a step forward, launching alongside the second edition of the Diemme Photo Club Paper at Copenhagen Fashion Week, in collaboration with Moon International.

by Felicity Carter

See more on diemme.com.

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