Coperni and Puma unveil a new chapter of their continued collaboration

LUXURY brand Coperni continues to build upon its relationship with sportswear titan PUMA with a new line that merges momentum and fashion motivated by the uniforms of renowned athletes.

The new drop comes as a continuation of the PUMA x Coperni 90SQR launch earlier this year, which saw a dress shoe following the blueprint of a football boot.

PUMA x Coperni

The line features pieces both stylish and utilitarian, merging the worlds of sport and luxury fashion. Highlights of the drop include the Speedsuit, Bodysuit, Speed Dress, and Tights, which present fluid shapes and refined cuts, bringing an essence of dynamism to the collection.

A Football Jersey as part of the range sees both the Coperni and PUMA logos subtly adorning the chest while jacquard mesh and tactile heat-transfer features provide an innovative touch in line with Coperni’s futuristic aesthetic. The French flag detailing pays homage to the Parisian-based House and its heritage.

PUMA x Coperni 90SQR

As per the initial footwear drop, the collection sees a colour palette of white, black, and vibrant yellow, while accessories see a Coperni handbag in medium and small, both debossed with each brand’s logo and initials on pull tabs. 

The collaboration further demonstrates a new version of the Speedcat, a shoe design derived from F1 racing. Made from synthetic leather, the shoe is aestheticised with a structural cage, a 3D printed logo and co-branding adorning the tongue of the silhouette.

PUMA x Coperni

The visual language behind the PUMA and Coperni campaign speaks to themes of time and motion, exhibiting the duality between stillness and movement. 

by Nicole Pereira