WITH A roster of sparkling brand ambassadors, Dior has undeniably timeless international appeal. Now, continuing to broaden its horizons, Dior Makeup by Peter Philips has just announced Willow Smith as its newest International Ambassador.
Willow Smith for Dior Beauty
Born in 2000, Smith began her music career at a young age with her hit debut single, Whip My Hair. Due to the song’s virality, Willow went on to be the youngest American artist to obtain platinum. Following her initial success, the artist went on to release her album Copingmechanisms, which saw Willow Smith turn to rock music for inspiration.
Featured as one of the New York Times and Rolling Stone magazine’s best albums of 2022, Copingmechanisms marked a poignant change in direction for the rising talent. She went on to perform at Coachella and various other American music festivals throughout 2023 before ending the year on a high with the release of Alone – her latest single.
With a new album coming from her in 2024, it’s clear that Willow Smith shows no sign of slowing down. However, music isn’t her only talent. This year, Willow is also releasing her first novel – co-written with Jess Hendel – which will be published on May 7th. The book, titled Black Shield Maiden, follows an African warrior in the world of the Vikings.
As a multi-disciplinary artist, Willow is certainly one to watch as her career continues to evolve. As a prominent voice of her generation, Willow Smith’s partnership with Dior Beauty further cements her position as a cultural icon.
Willow will be the face of upcoming Dior Makeup collections created by Peter Philips, starting with the new Forever Glow Star Filter and Forever Glow Maximizer.
by Sophie Richardson