Dolce & Gabbana launch Devotion fragrance and makeup collection

LUMINOUS, gourmand and sensual – the perfect words to describe Dolce & Gabbana‘s new Devotion Eau de Parfum. Carefully formulated by expert perfumer Olivier Cresp, Devotion is formed of a gentle mix of sweet orange flower, Madagascan vanilla and sharp citrus.

The name Devotion stems from the Italian brand’s dedication to creating masterful scents and products for its consumers.

With the intent of transporting the wearer to a peaceful Italian landscape, the campaign for the new fragrance stars the award-winning musical artist, Katy Perry.

In the images, Katy is seen vacationing around Marina Grande when she stumbles across Michele Morrone – who happens to be playing a young fisherman. Fascination, mystery and intrigue lead the pair to bump into each other at a party after their primary encounter and a love-story is implied to follow.

The packaging of the fragrance is another example of Dolce & Gabbana’s craftsmanship and passion. Sealed in a delicate glass bottle and embellished with an antiqued Zamak version of the brand’s notorious Sacred Heart motif, the exterior of the scent certainly matches the fragrance’s intangible refinement.

The excitement doesn’t stop here as a new makeup line dedicated to the Devotion scent is also set to be released in late October. Three new products form the eagerly-anticipated make-up line: the Devotion Extreme Volume Mascara, the Illuminating Face Powder and the Liquid Mousse Lipstick.

The campaign for the makeup line was shot in Ortigia, Sicily in order to mirror the Italian allure of the matching scent. Hugo Comte sets the streets of Ortigia as the campaign backdrop – an homage to the beautiful heart of Syracuse.

The lipstick will be available in 9 soft matte shades ranging from nudes and pinks to corals and reds.

Utilising and up-cycling an ingredient found within decaying Sicilian avocados, the lipsticks stimulate hyaluronic acid production and restores the skin’s natural lipid layer to ensure a moisturising finish.

With its vegan, light-weight formula and a perfectly precise applicator, the lipsticks are a must-have to further customise any evening or day-time makeup look.

Simultaneously, the face illuminator is the perfect powder for anyone looking to add more glow to their complexion. Lasting up to 16 hours, the oil-infused Illuminating Face Powder is crafted from a high volume of radiant pigments and lucent pearls to produce a natural, well-rested glow.

The vegan formula also contains pomace – which is known for its moisturising, age-reversing benefits – from Aglianico wine.

Last but not least, the Devotion Extreme Volume Mascara, thanks to its innovative, glossy formula, promises to instantly volumise and lift your lashes. Proven to add over 205% volume to your lashes, the magical secret ingredient to this product is Calabrian oranges.

Throughout the up-cycling process of the oranges, a by-product is created which is known within the beauty industry for its beneficial effect on lashes. The vegan mascara is also carefully packaged to save up to 70% on raw materials in comparison to single-use packs.

by Sophie Richardson

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