YSL BEAUTY has just announced Dua Lipa as its new Global Makeup Ambassador.
The British singer has been the face of the Libre franchise as a YSL Beauty Global Brand Ambassador since 2019 and continues her partnership with the brand as she takes on this new role.
A pop culture icon and newly appointed YSL Beauty Ambassador, Lipa encourages the brand to shatter boundaries in the beauty industry, inspiring unapologetic self-expression and ferocious freedom.
“For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family,” explained Lipa.
The singer additionally fronts the latest YSL Beauty campaign as they launch their new lipstick collection, YSL Loveshine.
Dua Lipa for YSL Beauty
At the crux of YSL Beauty is using every instant to make a statement, making their partnership with Dua Lipa ideal due to her considerable influence on her generation and her bold inspirational beauty looks.
“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence.” – Stephan Bezy, International General Manager YSL Beauty
Dua Lipa began her new role with a campaign showcasing Candy Glaze, YSL’s new lip gloss stick, as part of Loveshine, which will include three formulas, including YSL Loveshine Wet Shine Lipstick and more products to come later this year.
Loveshine is a collection emphasising boldness and self-expression motivated by self-love and a relentless attitude, characteristics inherent to Dua Lipa.
by Nicole Pereira