ETRO opens the doors to a mountain chalet and captures the spirit of the holiday season as a time and a place to be shared.
Etro Holiday Campaign 2026
The campaign traces the hours of the day, with gifts exchanged in the morning, a lunch around a beautifully laid table, and an afternoon of games. One cherished moment follows another in an intimate, quietly witty story, made up of small gestures, a sense of closeness and the little rituals that celebrate the joy of being together.
The Holiday Collection takes on a sophisticated mood. A deep palette of black, forest green and copper comes alive with touches of gold, while sheer fabrics and glints of light create a magnetic sense of elegance. Etro’s iconic Paisley meets florals, medallions and arabesques across printed velvets, jacquards, damask duchesse and lurex.
Etro Holiday Campaign 2026
For women, lace leads the celebrations. Long and short dresses with a delicate femininity appear alongside slip dresses and body-skimming silhouettes, before giving way to more structured shapes. Jacquard jackets and trousers, duchesse bustiers, embroidered velvet midi skirts, chenille capes and lurex outerwear with faux fur inserts strike a balance between softness and precision.
Menswear is infused with sartorial flair. The jacket comes in printed cotton velvet, or in solid colours with contrasting linings; the robe coat is cut from silk-blend velvet; the bowling shirt and bomber jacket echo the floral and arabesque prints. For evening, tone-on-tone damask duchesse suiting is finished with bow ties, pocket squares and cashmere-silk scarves.
by Chidozie Obasi