VYRAO continues its exploration of fragrance and emotional wellbeing with Ever 11, a new scent created by founder Yasmin Sewell and master perfumer Meabh McCurtin. Designed around confidence, it pairs a rich fruity, floral, amber composition with neuroscience-backed ingredients.
The brand’s eleventh fragrance, Ever 11, has been developed with master perfumer Meabh Mc Curtin and offers a gender-neutral scent that pairs black cherry with leather, patchouli, rose and peony, along with a warm base of vanilla, tonka bean, Peru balsam and cypriol. The result? Well, it’s a rich and sensual scent, balancing juicy fruit with smoky woods and soft florals.
Ever 11 and VYRAO’s Perfume Range
According to Vyrao, the ingredients used in Ever 11 showed a 97% improvement in self-esteem during testing as part of IFF’s Science of Wellness programme, which combines decades of scent emotion research with neuroscience and AI. Housed in a black cherry-coloured bottle, the fragrance also carries the mantra, “It’s My Time To Fly”, intended to be spoken as it is applied. The formula is vegan, cruelty-free and free from phthalates.
Founder Yasmin Sewell says: “The starting point for this fragrance was being forever, unapologetically yourself. There’s enormous freedom in owning who you are, what you want, and how you move through the world. But even the most self-assured have moments when confidence wavers.”
by Felicity Carter
Ever 11 is now available in 10ml, 30ml and 50ml sizes.