FENDI is back with a new episode of the #MeAndMyPeekadboo bag series. The series was launched in April last year to commemorate the 10th anniversary of the iconic Fendi Peekaboo bag. Each episode of the series is a unique and heartwarming celebration of family, womanhood and anything in between.
This 10th episode of the series honours families and their unique bond and is a special celebration of Chiara Ferragni’s 32nd birthday.
Chiara Ferragni and the Peekaboo X-Lite bag. Photograph: Fendi
For this celebratory occasion, Chiara Ferragni, web entrepreneur and fashion guru, is shot with her husband, the Italian rapper Fedez, and the women of her life: her mother Marina di Guardo and sisters Valentina and Francesca.
Fedez and Chiara Ferragni with the Peekaboo X-Lite bag. Photograph: Fendi
Francesca Ferragni with the Peekaboo X-Lite bag and Valentina Ferragni with the Peekaboo Mini bag.
Photograph: Fendi
The film shows The Ferragnez  arriving at Palazzo Fendi in Rome and being welcomed with a surprise birthday party thrown by Ferragni’s family. Throughout the film the Peekaboo bag takes centre stage with its different variants, from the X-Lite to the new Essential for Men.
The Ferragni Family with the Peekaboo Mini and the Peekaboo X-Lite bag. Photograph: Fendi
This episode of the series is a unique view of the intimate side of the family relationship, showcasing the incredible bond of the Ferragni Family while surrounded by the signature Fendi style both in bag design and storytelling.
Watch the #MeAndMyPeekaboo Chapter 2, Episode 10 film here:
by Lucia De Angelo