THE HOUSE of Fendi presents actor, musician and model Rob Raco as the new face of Fendi Mens Eyewear. The campaign is conceptualised through a short film called All The Time. The film creates a moving portrait of Rob Raco through the timespan of one day. “I like to know when daylight comes,” Raco tells viewers as a pulsing soundtrack plays in the background. Kaleidoscopic colours of bright yellow and red daylight tones shift into deep purples and blues, creating a moodier ambiance signalled by Raco’s dark shades.
Actor, musician and model Rob Raco is the new face of Fendi S/S Mens Eyewear
In the film, Fendi plays with the variety of sunglass designs, visualising the idea that sunglasses can be worn at any time of the day.
Rob Raco in Fendi’s new campaign
Fendi Fiend – FF Moo54/S Sunglasses- offer a contemporary design to Men’s eyewear trends. Merging artistic and futuristic influences, they boast an ultra-flat front and an extra-light surface supported by its thin metal frame construction without compromising on style. The triangular design of the lenses, combined with the matching colour palette of the tips create a subtle retro flair.
Rob Raco in Fendi’s campaign film, All The Time
The Fendi FF – FF M 0042/S sunglasses; FF M 0048 and FF M 0049 optical frames – showcase a round shape with the classic FF pattern on the metal rim. Made from an extra-light plastic material this style succeeds in showing how mixing different materials manage to create a contemporary twist while still maintaining a signature shape.
The FF M 0033/G/S sunglasses and FF M 0050 optical frames
These FF M 0044/G/S sunglasses and FF M 0050 optical frames feature maximum lightness through a thin metal thread that frames around the lenses. The colourful tips of the temple section create a playful hint to this design, which is offered as both a sunglass and an optical frame.
by Mirabella Shahidullah