BURBERRY opens the doors of an English country house for its 2026 holiday campaign, ‘Wrapped in Burberry: Celebrating 170 Years’.
“We wanted to celebrate 170 years of Burberry with a proper party,” says Chief Creative Officer Daniel Lee.
Burberry 2026 Holiday Campaign
Directed by acclaimed filmmaker and artist Harmony Korine, the film offers a playful take on a traditional British Christmas gathering. Set at Longleat House in Wiltshire, the historic seat of the Marquess of Bath, it stars Pierce Brosnan and Fiona Shaw, who welcome friends from the worlds of film, fashion and sport, including Cara Delevingne, Dylan Brosnan, Dwyane Wade, Gabrielle Union, Kim Min-ha, Nico Parker and Wu Lei.
The story moves from golf buggy races and brisk country walks to party games and gift-giving, culminating in a glamorous party beneath an oversized disco ball, with a cameo from Emma Thynn, Marchioness of Bath.
The Kensington trench coat is crafted from lightweight cashmere, brushed for an exceptionally soft finish. Colours range from ivory white, black, navy and camel to bouquet pink.
Burberry 2026 Holiday Campaign
Cashmere capes include rainwear-inspired designs with shearling collars, as well as belted and leather-trimmed styles. Sweaters feature tonal elbow patches and discreet Knight embroidery. Made in Scotland using traditional techniques, the House Check cashmere scarf comes in more than 40 colours, including the new Blackwatch Check, a seasonal expression inspired by historic tartan. There are also new cashmere-blend beanies, gloves and socks.
Bags take on new textures, from the Horseshoe in check bouclé to vanity cases in velvet. Check bags come in archive beige and seasonal chocolate brown, while the men’s collection includes City Check bags, wallets and a briefcase in iron grey.
Childrenswear offers mini-me versions of signature gabardine trench coats and down-filled puffer jackets. Cosy knitted layers are crafted from super-soft cashmere and wool, with checks and classic argyle patterns remixed with love hearts in candy colours.
Burberry 2026 Holiday Campaign
For the first time, Burberry has collaborated with Smythson on a collection of notebooks and folding chess and backgammon sets designed for travel. Handcrafted in England from supple leather, the pieces come in Burberry-inspired colours including archive beige, currant red, black and forest green.
There are gifts for dogs, too, including knitted check sweaters, check-woven bandanas and a blanket featuring a playful interpretation of the Burberry Knight.
by Chidozie Obasi