THE House of Givenchy has appointed Matthew M Williams, the founder of luxury streetwear-inspired label 1017 ALYX 9SM, as its new Creative Director.
The 34-year-old from Pismo Beach, California, is a self-taught designer who honed his craft by starting in fashion production, cultivating strong relationships along the way with top talents across various creative fields.
Givenchy’s new Creative Director, Matthew M. Williams
In 2015, the designer debuted Alyx, a women’s wear brand named after his eldest daughter. The label, which is deeply rooted in contemporary culture, affirmative change, and longevity of design, quickly caught attention and was shortlisted for the 2016 LVMH Prize for Young Fashion Designers.
Ever since, the brand has refashioned itself as 1017 Alyx 9SM and is acclaimed for its highly focused collections, which fuse subversive culture and modern craftsmanship. Spanning women’s wear, men’s wear, and accessories, the brand also collaborates with renowned international sports and luxury lifestyle brands, such as Moncler, Nike, and Stussy.
Givenchy’s new Creative Director, Matthew M. Williams
Sidney Toledano, Chairman and CEO of LVMH Fashion Group, says, “I am very happy to see Matthew M. Williams join the LVMH Group. Since he took part in the LVMH Prize, we have had the pleasure of watching him develop into the great talent he is today. I believe his singular vision of modernity will be a great opportunity for Givenchy to write its new chapter with strength and success.”
As well as his commitment to craftsmanship and attention to detail, Williams advocates authentic values of research, technical innovation, and creative repurposing, all of which align perfectly with Givenchy’s philosophy of elegant ease.
“I am grateful to the LVMH group for trusting me with the opportunity to fulfil my lifelong dream,” adds Williams. “In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute towards positive change.”
Williams succeeds Claire Waight Keller after her departure in April, and will present his first collection for the House of Givenchy in Paris in October 2020.
Williams will continue to design the Italian-based Alyx brand independently.
by Rhiannon Jenkins