GIVENCHY has unveiled its latest advertising campaign for this year’s Fall Winter season. Titled The Night Noir, the campaign is photographed by Steven Meisel under the direction of Givenchy artistic director Clare Waight Keller. This is Clare Waight Keller’s second campaign for the house, her first was also photographed by Steven Meisel.
Givenchy’s new advertising campaign, The Night Noir
Redolent of the mid-80s Berlin party scene, The Night Noir regales the narrative of a party crowd, heading to a mysterious party at an undisclosed location which could be anywhere in the world. Captured are fleeting moments of passionate intensity, of unbridled freedom, of stolen embraces and astonishing revelations. As dawn breaks and the haze of the night before slowly lifts, the mystery of it all remains, leaving only one clue: the Givenchy 4G signature.
In line with The Night Noir’s mysterious tale, Givenchy will be holding a 4G wildposting sticker campaign in various cities globally. As the story of the campaign becomes real life, keep a lookout for more hints from Givenchy.
by Kay Leong