TEN years is a long time. In that time, so much can change but we know we can always count on family. Italian fashion house Fendi knows that too, tapping on the enduring strength of family ties in their latest campaign Me and My Peekaboo, created to mark the 10th anniversary of the Peekaboo bag and to celebrate the 10 long years in which the Peekaboo has become like family.
Through the years, the Peekaboo has passed through the hands of mothers, daughters, sisters, and has attained a sense of sentimentality and tradition worthy only of a true family heirloom. In Me and My Peekaboo, Fendi honours these female relationships – earlier this year, the campaign featured Silvia Fendi and her daughters Leonetta and Delfina from the Fendi family and just recently, featured the Kris, Kim and North from the Kardashians. This time, sisterly love is represented by Korean celebrity sister duo Jessica and Krystal Jung. Glass is honoured to exclusively present the video for the first time in the UK.
Jessica and Krystal are one of the most celebrated sibling acts in the K-pop world – Jessica is a former member of girl group Girl’s Generation and Krystal is currently part of the girl band F(x), two girl groups that were key in the second Hallyu (K-pop) wave. As sisters, they have shaken up the K-pop world, so it comes as no surprise that Fendi has recruited them to front this campaign. There is truly no stronger friendship than that of sisters.
by Kay Leong