Glen Luchford lens Loro Piana’s intimate AW23 campaign

SHOT BY Glen Luchford, Loro Piana shares an intimate series of images for their latest autumn-winter campaign.

With aims to showcase a new way of life, one that appreciates craft and reminds us of how to live artfully, the Italian House captures a unique setting with these latest photos and highlights a different side to Loro Piana.

A sentimental bundle of joy is released as an emotional story is explored through moments of sincerity and spontaneity – almost like reading somebody’s diary.

With precious garments come precious memories and this simple statement translates into self-expression, charismatic behaviour and quiet confidence.

Featuring models Selena Forrest, Henry Kitcher, Awar Odhiang and Raquel Zimmermann, we are invited to witness everyday moments which have naturally been elevated through relatable beauty. Friendships blossom, dance is encouraged and new homes are created, leading to a new sense of belonging and appreciation.

This campaign champions itself on feeling alive and honest. The images showcase what it means to be real, free, and live effortlessly a commonly craved sensation. Loro Piana encourages us to seize the present moment.

by Alicia Tomkinson