UNVEILED during last Monday’s British Fashion Awards, Stella McCartney and H&M revisit an old partnership, 20 years on from their original collaboration.
Launching in Spring 2026, the collection will feature certified, responsibly sourced materials that have been recycled into new and fresh designs. Using alternative textiles and fabrics, McCartney will showcase her signature styles and iconic silhouettes in a new light.
Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum, Bel Priestley, Alton Mason and Kiara Nirghin in H&M x Stella McCartney
H&M is taking its designer collaborations in a new direction with a fresh partnership that goes beyond just creating a collection. The focus? Sustainability, sparking conversation, debate, and real action. A significant part of this initiative is the launch of an Insights Board, which will bring together diverse voices from across the fashion world to share ideas, listen, and explore new ways for the industry to drive change.
The board will also spotlight animal welfare and innovative solutions for a more sustainable future. From the collection itself to this new initiative, the collaboration is all about meaningful dialogue, standout design, and making a lasting impact.
Ann-Sofie Johansson and Stella McCartney
The collaboration underscores a commitment to sustainability, combining innovative design with initiatives that promote industry-wide movement and lasting impact, through the cheeky and stylish dialogue that Stella McCartney has become known for.
by Ellis Dowle