Italian sparkling wine, Ferrari Trento is named as the Official Toast of the 2021 Formula 1 World Championship

THE 2021 Formula 1 World Championship is just around the corner and Ferrari Trento will soon be assosiated with celebration as it has been announced as the official F1 podium partners. 

The award-winning sparkling wine will be introduced to all Formula 1 Grands Prix and will accompany racers on the podium for that iconic moment of celebratory spraying. 

Matteo Lunelli and Stefano Domenicali

Stefano Domenicali, President and CEO, Formula 1®, said: “We are thrilled to announce Ferrari Trento as an official Partner of Formula 1®. Celebrating success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us.

For more than a century, Ferrari Trento has been synonymous with Italian excellency, pouring their passion into creating fine sparkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium”. 

The F1 podium is usually graced with Champagne, but it will now take on Italy’s finest. Ferrari Trento made a brief appearance on the podium in 1980, but now it’s here to stay. ,

“This partnership with Formula 1 is both an achievement and a starting point for us,” declared Ferrari Trento’s President and CEO, Matteo Lunelli. “We decided to embark on this project even in this complex time that the world is currently experiencing, because we strongly believe in the future of Ferrari Trento.”

Not only is this partnership a toast to the future of F1, it is also a nod to luxury. 

by Katrina Mirpuri

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