BRITISH fashion brand Jaeger has chosen UK model Sam Rollinson to be the ambassador of its AW16 campaign.
Sam Rollinson. Photograph: Boo George
Immortalised by New York-based photographer Boo George – who has previously shot Dree Hemingway for Jaeger’s Spring/Summer 16 campaign – set up camp in an East London car-park in the very early hours of the morning to produce the photographs.
Matthew Bell, Sam Rollinson and Ben Allen. Photograph: Boo George
Stealing the show is London and its ever-glowing skyline, populated by models Ben Allen and Matthew Bell, complimenting the enigmatic urban scenery.
Ben Allen. Photograph: Boo George
Fully embracing its new contemporary aesthetic – Jaeger’s 2016 spirit is innovative and easy to reach with its street-chic lines and powdery colours, lending ready-to-wear its full meaning.
Sam Rollinson was also the cover star of this spring’s issue of Glass entitled Unity.
by Salomé Baudino
You can e-shop Jaeger’s 2016 collection now.