A SPECIALLY curated exhibition in the heart of London, Jaeger-LeCoultre has announced its Reverso Stories watchmaking experience which is to be hosted in Covent Garden throughput December.
With over 400 patents and nearly two centuries of luxury horlogery design, the Jaeger-LeCoultre legacy certainly speaks for itself. One of their most notable creations is the famed “swivelling case,” a patented design which has become a signature of the roverso watch series. Born from the polo fields of India in 1931, where the idea a case could be flipped was introduced, the experimental design was soon adopted by trend-setters all over the world.
Jaeger-LeCoultre Reverso Stories Exhibition
Embracing this legacy, the exhibition is divided into three different sections: “Spacetime,” an art installation created by American artist Michael Murphy, “Reverso Stories,” which addresses the design rich history and journey to the modern day, and finally the 1931 Café, which rounds off the experience by immersing visitors into a wonderland of art deco style.
by Ben Sanderson
The Reverso Stories watchmaking experience is open from Monday to Sunday from 11am to 8pm at The Piazza, Covent Garden, WC2E 8RF London.
Entry is free of charge. Audio guides are available for the Reverso exhibition.