A JAGUAR car conjures to the mind images of luxury supercars, subtle yet glamorous, racing into the night. The quintessentially British brand has producing fragrances in the past, but nothing quite like Pace, the new mens cologne from Jaguar launching in April. Top perfumers Alexandra Monet and Philippe Romano created the scent, intending to instill the magic of a car into the fragrance. “We imagined the fragrance of warm, damp asphalt after light summer rain,” said Monet, “Jaguar Pace is a very mysterious fragrance, which is both modern and classic, fresh and warm, clean and sexy.”
Jaguar Pace
Indeed, Pace is undoubtably best suited for the night. Just as its bottle reflects the colour of the midnight blue night sky, the drama and intensity of Pace is not for the everyday. Black pepper brings a slight spice to the aroma, deepened by low, woody basenotes.
French lavender freshens the cologne without being feminine, as does sharp green apple. Sophistication, elegance, class – all words that could be attributed to Jaguar’s Pace. But all you need to know? It goes great with a dinner jacket.
by Thomas Marrington
Available from selected perfumers and department stores, April 2016 – £45 for 100ml