Jo Malone is proud to announce its arrival on Regent Street, one of London’s most fashionable and stylish addresses. Home to their new global flagship, the boutique will mirror the aesthetic and creative spirit of the brand.
Cheryl Joannide, Vice President General Manager, Jo Malone London explained: “This Christmas we open doors to our first Global Premier Boutique on Regent Street and are delighted to be sponsoring the Christmas lights.
Jo Malone has opened its flagship on Regent Street
Steeped in British heritage with the perfect synergy of tradition and modernity, Regent Street perfectly reflects the values and provenance of Jo Malone London”. The Christmas lights will be switched on Sunday 15 November.
The three elements that inspired the design of the lights were the heritage of the street including its history of watchmaking, archived photographs depicting the first ever Regent Street Christmas lights, and the Lumière Brothers’ cinematography which was first shown on Regent Street in 1896.
This Sunday activities will start from 12 noon, followed by a star-studded Christmas show with shoppers having access to a traffic-free Regent Street. Seems that Jo Malone has timed its arrival perfectly.
by Amanda Bernstein
@JoMaloneLondon #HappyKissmas