GLOBAL Calvin Klein brand ambassador Jung Kook of BTS fame stars in the Spring 2026 denim campaign, bringing his distinctive style and dynamic presence to the forefront. Directed and shot by Mert Alas, the campaign highlights denim as the ultimate expression of personal style, blending fashion and entertainment through high-impact visuals.
Calvin Klein’s Spring 2026 Denim Collection
Calvin Klein’s Spring 2026 Denim Collection
Denim silhouettes take centre stage, including the ’90s Straight, relaxed Baggy fits, and a modern reinterpretation of the Trucker Jacket, paired with casual logo tees and oversized bombers designed for versatility. The campaign was filmed across iconic New York City locations, with Jung Kook’s signature choreography animating each scene. A cameo from New York City legend Rosie Perez adds a playful nod to the campaign’s cinematic narrative.
Calvin Klein’s Spring 2026 Denim Collection
Calvin Klein’s Spring 2026 Denim Collection
“I love Calvin Klein jeans because they’re designed to be lived in,” said Jung Kook. “The looks I wore for this campaign nod to ’90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
by Catherine Rowe-Kosary
The Spring 2026 denim collection launched globally on 24 February across Calvin Klein stores and at calvinklein.com.