Kaia Gerber stars in stunning new Alaïa campaign

CAPTURED by a crew of only six people, Alaïa’s latest winter/spring campaign contrasts rugged settings with the intricate delicacy of Pieter Mulier’s designs and the timeless beauty of supermodel Kaia Gerber. 

The daughter of one of the original supers, Cindy Crawford, who herself was a close friend of Azzedine Alaia, brings the perfect generational fit to this shoot for both the brand and Gerber. 

Kaia Gerber for Alaïa W/S23

Kaia Gerber for Alaïa W/S23Kaia Gerber for Alaïa

The close relationship between the model and designer is what has led to such a mesmerising campaign, shot by hailed photographer Tyrone Lebon: “Kaia wanted to shoot in Los Angeles, in a family environment. I immediately thought of the studio of the artist Sterling Ruby, a close friend. I admire his work and have always been inspired by him”, mentions Mulier.

The mix of refinement and roughness within Ruby’s studio adds to the emotive atmosphere created within the images, and enhances the deep red and black tones of the clothing, as well as the tactile texture of the satin and denim fabrics. 

by Ben Sanderson