LOS Angeles-based fashion brand established by Anine Bing and Nicolai Bing, is known and loved for its Scandinavian vibing simplicity and as such; expect wardrobe essentials that sit alongside investment pieces, that’ll you’ll want to bring out every year.
And now, for the house’s AW24 campaign they’ve continued their partnership with none other than Kate Moss, who dons the fashionable threads. shot by fashion photographer Chris Colls, Moss wears seasonal pieces and cool basics for a look that merges a London-LA aesthetic.
Kate Moss for Anine Bing AW24
An ode to the past, whilst looking forward, the AW24 line offers “wardrobe staples grounded in our Scandinavian heritage and the spirit of Los Angeles,” says the brand. The everyday uniform channels a new-nostalgia attitude, complete with elevated basics and statement silhouettes cut from dress wool, cashmere, and silk.
The label is loved for its accessories and this season they’ve been crafted in pebbled, high-shine spazzolato, and croc-embossed leathers, finished with the contemporary AB monogramming, and teamed with bold lines that nods to power tailoring.
Kate Moss for Anine Bing AW24
Kate Moss for Anine Bing AW24
As for the colour palette, it embraces winter with night black, and dark olive, teamed with ivory, cream boucle, and navy pinstripe; it wouldn’t be AW without a tweed and Bing’s is a modern take, ideal for seasonal dressing.
Powered by a highly engaged social media following and a modern approach to immediate fulfilment of merchandise, the brand has become a global business, and continues to show sustainable growth each year since it first launched back in 2012—and with support from the fashion glitterati, cue the likes of Elsa Hosk, Leonie Hanne, Rosie Huntington-Whiteley and Margot Robbie, there’s no sign of any let up.
by Felicity Carter
Shop the collection at aninebing.com.